Copywritting
Copywriting is the act of writing text for the purpose of advertising or other forms of marketing . The product, called copy , is written content that aims to increase brand awareness and ultimately persuade a person or group to take a particular action. Kinds of Copywritting: Marketing Copywriting - A marketing copywriter uses trends in the marketplace to help write advertisements and correspondence that address consumers' needs. These copywriters know how to influence the public by playing to people's desires. They prepare the text used in emails, online ads, and billboards. Creative Copywriting - Creative copywriters are interested in telling a story to the public. These are the people who come up with catchy slogans and unique concepts for commercials or video ads. Creative copywriting is advertising-based, and it's all about creating a brand. Creative copywriters work to find the right words or phrases that strike a cho...