Copywritting

Copywriting is the act of writing text for the purpose of advertising or other forms of marketing. The product, called copy, is written content that aims to increase brand awareness and ultimately persuade a person or group to take a particular action.

Kinds of Copywritting:

Marketing Copywriting - A marketing copywriter uses trends in the marketplace to help write advertisements and correspondence that address consumers' needs. These copywriters know how to influence the public by playing to people's desires. They prepare the text used in emails, online ads, and billboards.

Creative Copywriting - Creative copywriters are interested in telling a story to the public. These are the people who come up with catchy slogans and unique concepts for commercials or video ads. Creative copywriting is advertising-based, and it's all about creating a brand. Creative copywriters work to find the right words or phrases that strike a chord with viewers.

SEO Copywriting - Search Engine Optimization copywriting, or SEO, is focused on creating content that will rank high in search engine results. Researchers compile information on top searches and turn it into ideas for advertising. Placing keywords within the ads or articles enough times creates 'optimization' by bringing the client's product up first in an search engine, allowing for more visibility for the company.

Technical Copywriting - Technical copywriting requires specific education or knowledge in a field or industry. For example, if you wanted to have ads created for your language-learning software, you would need a copywriter who has knowledge not only of computers, but in languages. This type of copywriting is especially important in technology and health fields.

Content Copywriting - This kind of web-specific copywriting is usually focused on one subject and is written in the form of how-to articles, blogs, or newsletters. It focuses less on making sales and more on providing information to the consumer. A prime example of this copywriting is the how-to articles on different things your cell phone does that you might not know. This gives information on your phone, while reinvigorating your interest in the product. 

Elements of Writting:

1. Tone: Do you write in a casual way or use inflated, formal language? Are your points made with sarcasm or humor? Does your writing sound breathless or relaxed?
2. Vocabulary: Are you stuck in corporate-ese, filling in your sentences with the latest buzzwords? Or have you worked to expand you vocabulary so that you choose words with more precise meanings and less repetition? Do you enjoy a play on words or do you prefer the industry lingo?
3. Perspective: Does your content reflect a comprehension of the background or history of issues and events? Or do you write from a strong understanding of current trends? Are you inclined to write from a future-oriented viewpoint, with a focus on outcomes and predictions,
   rather than on origins or recent fads?
4. Sentence structure: Are you adding variety to your sentences with opening clauses, transition words and a question inserted here and there? Are you avoiding repetition and ensuring that you are not simply lining up statement after statement? Are you ensuring that the most important parts of your key sentences are placed at the beginning or the end of the sentence, rather than being buried in the middle?
5. Imagery: Do you bring metaphors, alliteration or other literary devices to your writing? Are you using extensive details to create mental images? Or, like Ernest Hemingway, do you prefer simple language that paints a picture and exposes character?
6. Storytelling: Are you making your points with stories and examples, or do you prefer to make reasoned and cogent arguments? Do you concentrate on the impact of actions or the implementation of the actions?

     source:        https://en.wikipedia.org/wiki/Copywriting

http://study.com/academy/lesson/types-of-copywriting.html

http://blog.airfoilpr.com/airfoilpr/2011/08/the-six-elements-of-your-writing-style.html